University General Course Catalog 2014-2015 
    
    May 18, 2024  
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MKT 312 - Buyer Behavior

(3 units)
Nature and determinants of consumer behavior. Attention focused on the influence of socio-psychological factors (such as personality, small groups, demographic variables, social class and culture) on the formation of consumer’s attributes, consumption and purchasing behavior.

Prerequisite(s): ACC 201 ; IS 101 : ECON 102  or HON 220  or BUS 101 , and must be declared into a business major or minor.

Units of Lecture: 3
Offered Every Fall and Spring
Student Learning Outcomes (if available):
Upon completion of this course:


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