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May 13, 2024
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JOUR 361 - Writing for Strategic Communications (3 units)
Review the fundamental skills of excellent writing, editing, and persuasion as applied to strategic communications. Required development of a professional portfolio of written work.
Prerequisite(s): JOUR 351 .
Units of Lecture: 3
Offered Every Fall and Spring
Student Learning Outcomes (if available):
Upon completion of this course:
1. Students will be able to evaluate and write messages used in the current/future marketplace.
2. Students will be able to build skills writing to specific strategies, market positioning and audiences.
3. Students will be able to produce writings for multiple technologies, platforms and media.
4. Students will be able to explain how strategic writing solves problems faced by a variety of organization types ranging from non-profits, to small businesses, to government entities.
5. Students will be able to relate ethical standards to the practice of strategic communications.
Click here for course scheduling information. | Check course textbook information
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