|
|
|
Dec 07, 2025
|
|
University General Course Catalog 2012-2013 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
|
COM 404 - Principles of Persuasion(3 units)
Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior. (Formerly SPCM 435/635; implemented Spring 2004.)
Prerequisite(s): COM 113 ; and COM 212 .
Units of Lecture: 3
Offered Every Spring
Click here for course scheduling information. | Check course textbook information
|
|
|