University General Course Catalog 2012-2013 
    
    Mar 28, 2024  
University General Course Catalog 2012-2013 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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COM 404 - Principles of Persuasion

(3 units)
Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior. (Formerly SPCM 435/635; implemented Spring 2004.)

Prerequisite(s): COM 113 ; and COM 212 .

Units of Lecture: 3
Offered Every Spring


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