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Dec 15, 2025
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University General Course Catalog 2012-2013 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
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BADM 760 - Marketing Management(3 units)
Analyses and decision-making procedures in market measurement, product development, pricing, promotion and distribution. Environmental factors, including cultural diversity at domestic and global levels.
Prerequisite(s): Must be a degree seeking student in a business graduate program.
Units of Lecture: 3
Offered Every Fall and Spring
Click here for course scheduling information. | Check course textbook information
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