University General Course Catalog 2012-2013 
    
    Apr 04, 2020  
University General Course Catalog 2012-2013 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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MKT 210 - Marketing Principles

(3 units)
Objectives and policies of marketing managers as influenced by marketing institutions, the functions performed and consumer wants and needs in a diverse culture.

Units of Lecture: 3
Offered Every Fall, Spring, and Summer


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