|
|
|
Sep 29, 2024
|
|
MKT 433 - IMC Competition (3 units)
Advertising, PR and marketing students from business and journalism programs prepare an Integrated Marketing Communications plan for national client and entry in AAF Collegiate Competition.
Prerequisite(s): Instructor Permission and must be declared into a business major or minor.
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to research and make use of effective and efficient secondary data sources.
2. Students will be able to conduct and compile appropriate qualitative and quantitative primary research for the situation analysis and to test marketing communication effectiveness.
Click here for course scheduling information. | Check course textbook information
Add to Portfolio (opens a new window)
|
|
|