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Sep 29, 2024
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MKT 478 - Marketing Practicum (3 units)
Marketing field projects or marketing competitions sponsored by one or more corporations in which students work on applied marketing projects or practical experiments. Maximum of 9 credits.
Prerequisite(s): MKT 210; MKT 316, and must be declared into a business major or minor.
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to determine firms’ objectives.
2. Students will be able to develop marketing plans for different types of clients.
3. Students will be able to develop marketing metrics and make forecasts.
Click here for course scheduling information. | Check course textbook information
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