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Jul 01, 2024
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MKT 622 - Integrated Marketing Communication (3 units)
Development and evaluation of integrated communications programs utilizing promotional mix; management of brand messages for building relationships with customers and other stakeholders.
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to develop a comprehensive knowledge of the various elements of marketing communications mix, their individual characteristics and the synergistic relationships among them.
2. Students will be able to critically analyze marketing communications programs and determine the appropriate strategies to improve the effectiveness of the programs.
3. Students will be able to recognize the role that integrated marketing communications play in the marketing strategies.
4. Students will be able to develop various marketing metrics.
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