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Sep 29, 2024
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MKT 695 - Advanced Marketing Management (3 units)
Application of marketing principles and methods to case problems, merchandising, distribution channels, brand policy, planning and administering sales programs and the like.
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to develop and conduct an in-depth analysis of firms, competitors, markets and environmental factors affecting businesses performance.
2. Students will be able to determine marketing objectives, choose target market and develop marketing mix strategies.
3. Students will be able to analyze and interpret marketing metrics.
4. Students will be able to identify factors that lead to sustainable competitive advantage.
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