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Sep 29, 2024
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MKT 479 - IMC Practicum (3 units)
Synthesize and expand students’ previous learning of promotion theory through development of research-based IMC campaign. This course enhances students’ analytical, creative and teamwork skills.
Prerequisite(s): MKT 316; MKT 400.
Units of Lecture: 3
Offered: Every Fall
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to conduct an in-depth situation analysis and formulate IMC objectives.
2. Students will be able to conduct communication research and develop effective media planning strategies.
3. Students will be able to analyze psychological characteristics of a target market and develop effective creative strategies.
4. Students will be able to present IMC plan in a clear and succinct manner.
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