(3 units)Personal branding builds content and conversation around your professional value using principles of permission and inbound marketing and social media platforms as tools.
Prerequisite(s): Must be a degree seeking student in a business graduate program.
Units of Lecture: 3 Offered: Every Spring Student Learning Outcomes: Upon completion of this course: 1. Students will be able to develop an online personal brand. 2. Students will be able to create content that is searchable and shareable. 3. Students will be able to demonstrate ability to advise others on basic social media strategies.