University General Course Catalog 2017-2018 
    
    May 30, 2020  
University General Course Catalog 2017-2018 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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BADM 726 - Personal Branding

(3 units)
Personal branding builds content and conversation around your professional value using principles of permission and inbound marketing and social media platforms as tools.

Prerequisite(s): Must be a degree seeking student in a business graduate program.

Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to develop an online personal brand.
2. Students will be able to create content that is searchable and shareable.
3. Students will be able to demonstrate ability to advise others on basic social media strategies.


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