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Apr 24, 2024
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BADM 760 - Marketing Management (3 units)
Analyses and decision-making procedures in market measurement, product development, pricing, promotion and distribution. Environmental factors, including cultural diversity at domestic and global levels.
Prerequisite(s): Must be a degree seeking student in a business graduate program.
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to demonstrate understanding ofthe role of each marketing mix element and their interdependency.
2. Students will be able to analyze firms’ marketing strategies, target markets and marketing environment.
3. Students will be able to recognize marketing management problems and suggest sound solutions.
4. Students will be able to discuss ethical issues in marketing.
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