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Apr 18, 2024
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BADM 769 - Seminar in Marketing Issues (3 units)
Selected topics in marketing with national and international emphasis.
Maximum units a student may earn: 6
Prerequisite(s): BADM 760 ; admittance to Business Administration, Accountancy, or Finance graduate program.
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to demonstrate knowledge of game theory, games, and their basic components.
2. Students will be able to demonstrate how game theory concepts can be applied for strategic marketing decisions.
3. Students will be able to determine the Nash equilibrium of a game.
4. Students will be able to demonstrate games in normal form.
5. Students will be able to demonstrate first-hand knowledge of different game strategies and payoffs by participating in interactive game exercises.
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