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Apr 25, 2024
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COM 604 - Principles of Persuasion (3 units)
Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior.
Units of Lecture: 3
Offered: Every Fall - Odd Years
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to explain persuasion theory and concepts.
2. Students will be able to explain persuasive strategies used in different contexts such as advertising, politics, social movements, and interpersonal situations.
3. Students will be able to analyze and evaluate persuasive strategies in various types of persuasive messages using rhetorical criticism methods.
4. Students will be able to describe and/or create persuasive campaigns.
5. Students will be able to identify rhetorical and social scientific approaches to studying persuasion.
6. Students will be able to compare persuasion strategies specific to mediated contexts (television, internet, print) including strategies related to propaganda contexts.
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