University General Course Catalog 2018-2019 
    
    Mar 28, 2024  
University General Course Catalog 2018-2019 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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BADM 769 - Seminar in Marketing Issues

(3 units)
Selected topics in marketing with national and international emphasis.

Maximum units a student may earn: 6

Prerequisite(s): BADM 760 ; admittance to Business Administration, Accountancy, or Finance graduate program.

Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. demonstrate knowledge of game theory, games, and their basic components.
2. demonstrate how game theory concepts can be applied for strategic marketing decisions.
3. determine the Nash equilibrium of a game.
4. demonstrate games in normal form.
5. demonstrate first-hand knowledge of different game strategies and payoffs by participating in interactive game exercises.


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