|
|
|
Apr 25, 2024
|
|
JOUR 446 - Crisis Communication (3 units)
Advanced study of the theory, nature, and forms of effective communication to different target audiences before, during, and after crises.
Prerequisite(s): JOUR 351 ; Journalism major.
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. build advanced professional writing and presentation techniques.
2. demonstrate enhanced project management and teamwork skills at a professional level.
3. recognize, position and develop messages at a professional level for strategic communications channels.
4. developing skills in managing issues and communicating during a crisis.
5. apply multiple market research techniques to address problems faced by national or regional businesses or other organizations.
6. relate ethical standards to the practice of strategic communications.
Click here for course scheduling information. | Check course textbook information
Add to Portfolio (opens a new window)
|
|
|