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May 13, 2024
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JOUR 723 - Media Entrepreneurship (3 units)
Starting and running new media companies, including identifying and evaluating business opportunities, choosing a revenue model, forming a team, creating a prototype, and seeking capital.
Recommended Preparation: Enroll during the final semester of graduate study.
Units of Lecture: 3
Offered: Every Spring - Odd Years
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. identify media business opportunities.
2. evaluate a media business opportunity’s chance of success.
3. explain the value of a media business opportunity to potential customers and investors.
4. enumerate the pros and cons of the entrepreneurial life.
Click here for course scheduling information. | Check course textbook information
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