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Apr 20, 2024
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JOUR 680 - Communicating Innovation (3 units)
This course provides students with practical application of strategically communicating about new innovations with a focus on the area of renewable energy. (ENGR 680 and JOUR 680 are cross-listed; credit may be earned in one of the two.)
Recommended Preparation: ENGR 600 .
Units of Lecture: 3
Offered: Every Fall
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. make use of basic consumer research techniques as applied to strategic communications.
2. incorporate verbal, written and visual communication skills in building a communications campaign.
3. employ project management and teamwork skills in communicating new innovations to the public.
4. analyze, discuss and apply current practices in advertising, public relations, social media and emerging technology marketing.
5. integrate various strategic communications tactics for effective campaigns and recognize the importance of this integration.
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