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May 24, 2024
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JOUR 300 - Visual Communication (3 units)
Study of visual literacy, perception, cognition, aesthetics, design principles, creativity, critical evaluation, and ethics related to the use of images and information in the media.
Prerequisite(s): Journalism major, Journalism minor, or Serious Games minor.
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. identify at least two communication strategies used within that artifact, the psychological effects that make those strategies effective, aspects of cognition (brain functioning) that relate to trigger those psychological effects.
2. create visual communication at a beginner level which is sensitive to ethical, legal, social, and economic context, combining theory (communication strategies) and process (online visual communication tools).
3. create and work with the following industry-standard file formats: CSS, EPS, HTML, JPG, PDF, PNG, and TIFF.
4. demonstrate a beginner level understanding of the ethical and legal issues related to using and producing visual media.
5. demonstrate a beginner level understanding of how successful media outlets increasingly rely on design for success.
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