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Feb 05, 2025
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JOUR 430 - Media Selection for Strategic Communications (3 units)
Evaluating, monitoring and selecting media or paid advertising and earned publicity.
Prerequisite(s): JOUR 351 ; Journalism major.
Units of Lecture: 3
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. discuss the history of radio and how it relates to the current role of audio journalism in democracy.
2. demonstrate advanced skills in audio field recording and sound production.
3. construct professional-level audio scripts, stories, newscasts, and podcasts that inform, persuade, and/or entertain.
4. analyze audio stories and shows for intended audience.
5. create a new audio show for a niche audience.
6. organize, plan, and manage an audio newscast.
7. revise audio stories incorporating professional feedback.
Click here for course scheduling information. | Check course textbook information
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