|
|
Feb 18, 2025
|
|
JOUR 443 - Strategic Communications Campaigns Studio (3 units) Practical experience in solving strategic communications problems and building a campaign for national or global organizations. (By recommendation).
Prerequisite(s): JOUR 442 ; Journalism major.
Units of Lecture: 3 Offered: Every Fall
Student Learning Outcomes Upon completion of this course, students will be able to: 1. build skills at developing a strategic communications campaign for a business or other organization. 2. use project management and teamwork skills by creating a communications campaign. 3. develop verbal and written communication skills for advertising, public relations and social media channels. 4. relate ethical standards to the practice of strategic communications. 5. explain and apply multiple market research techniques to address problems faced by businesses or other organizations.
Click here for course scheduling information. | Check course textbook information
Add to Portfolio (opens a new window)
|
|
|