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Jun 16, 2024
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MKT 433 - IMC Competition (3 units)
Advertising, PR and marketing students from business and journalism programs prepare an Integrated Marketing Communications plan for national client and entry in AAF Collegiate Competition. (JOUR 433 and MKT 433 are cross-listed; credit may be earned in one of the two.)
Prerequisite(s): Instructor Permission and must be declared into a business major or minor.
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. recognize, position and develop commercial messages for strategic communications channels.
2. organize and present work in a professional portfolio format.
3. develop skills at imagining and implementing creative solutions to strategic communications problems.
4. demonstrate professional writing and presentation techniques.
5. relate ethical standards to the practice of strategic communications.
Click here for course scheduling information. | Check course textbook information
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