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Jun 16, 2024
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MKT 478 - Marketing Practicum (3 units)
Marketing field projects or marketing competitions sponsored by one or more corporations in which students work on applied marketing projects or practical experiments.
Maximum units a student may earn: 9
Prerequisite(s): MKT 210 ; MKT 316 ; Business major or minor.
Units of Lecture: 3
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. determine firms’ objectives.
2. develop marketing plans for different types of clients.
3. develop marketing metrics and make forecasts.
Click here for course scheduling information. | Check course textbook information
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