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Jun 16, 2024
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MKT 622 - Integrated Marketing Communication (3 units)
Development and evaluation of integrated communications programs utilizing promotional mix; management of brand messages for building relationships with customers and other stakeholders.
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop a comprehensive knowledge of the various elements of marketing communications mix, their individual characteristics and the synergistic relationships among them.
2. critically analyze marketing communications programs and determine the appropriate strategies to improve the effectiveness of the programs.
3. recognize the role that integrated marketing communications play in the marketing strategies.
4. develop various marketing metrics.
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