University General Course Catalog 2020-2021 
    
    Jun 16, 2024  
University General Course Catalog 2020-2021 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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MKT 695 - Advanced Marketing Management

(3 units)
Application of marketing principles and methods to case problems, merchandising, distribution channels, brand policy, planning and administering sales programs and the like.

Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop and conduct an in-depth analysis of firms, competitors, markets and environmental factors affecting businesses performance.
2. determine marketing objectives, choose target market and develop marketing mix strategies.
3. analyze and interpret marketing metrics.
4. identify factors that lead to sustainable competitive advantage.


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