MKT 456 - International Marketing

(3 units) CO10, CO11

Marketing structure and policies employed in export and import trade. Consideration of legal, cultural and economic factors in marketing abroad.

Prerequisite(s): MKT 210; Business major or minor.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. identify and analyze the complex elements of different societies around the world in relation to their history, values, politics, economy, or beliefs and practices and how each of these are important in a commercial context.
2. describe how attitudes, beliefs, values, religion, aesthetics, dietary preferences, language, and communication shape the perceptions and viewpoints of different cultures and groups.
3. apply different theories of cultural difference to better understand how marketing influences and is influenced by culture.
4. demonstrate an understanding of the value of both cultural differences (diversity) and the creation of societal fairness (equity).

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