COM 604 - Principles of Persuasion

(3 units)

Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall - Odd Years

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. explain persuasion theory and concepts.
2. explain persuasive strategies used in different contexts such as advertising, politics, social movements, and interpersonal situations.
3. analyze and evaluate persuasive strategies in various types of persuasive messages using rhetorical criticism methods.
4. describe and/or create persuasive campaigns.
5. identify rhetorical and social scientific approaches to studying persuasion.
6. compare persuasion strategies specific to mediated contexts (television, internet, print) including strategies related to propaganda contexts.

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