JOUR 312 - Web Video for Social Engagement

(3 units)

Acquire production skills and an understanding of the theories required to produce videos for the web. Learn the history, trends and challenges of the web video industry and use this knowledge to create and evaluate your own web videos.

Prerequisite(s): JOUR 208.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe ways in which web video is used in journalism.
2. construct web video stories that engage audiences and effectively inform, persuade and/or entertain.
3. analyze professional video for web and social media for structure and audience engagement.
4. demonstrate an advanced level of video storytelling skills.
5. integrate different media (text, images, sound, video) into a seamless video product.
6. revise web video dissemination plans based on qualitative and quantitative data.
7. reflect on their own web video projects in the context of history, theory and industry trends presented in this class.

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