JOUR 361 - Writing for Public Relations and Advertising

(3 units)

Review the fundamental skills of excellent writing, editing, and persuasion as applied to strategic communications. Required development of a professional portfolio of written work.

Prerequisite(s): Journalism major or minor.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. evaluate and write messages used in the current/future marketplace.
2. build skills writing to specific strategies, market positioning and audiences.
3. produce writings for multiple technologies, platforms and media.
4. explain how strategic writing solves problems faced by a variety of organization types ranging from non-profits, to small businesses, to government entities.
5. relate ethical standards to the practice of strategic communications.

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