JOUR 643 - Strategic Communications Campaigns Studio

(3 units)

Practical experience in solving strategic communications problems and building a campaign for national or global organizations. (By recommendation).

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. build skills at developing a strategic communications campaign for a business or other organization.
2. use project management and teamwork skills by creating a communications campaign.
3. develop verbal and written communication skills for advertising, public relations and social media channels.
4. relate ethical standards to the practice of strategic communications.
5. explain and apply multiple market research techniques to address problems faced by businesses or other organizations.
6. evaluate the tactics used in developing the comprehensive strategic communication national campaign.
7. document group processes and make recommendations for their improvement.

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