ENT 604 - Entrepreneurial Marketing

(3 units)

Learn marketing principles and operational marketing especially useful for startup businesses or for new products initiated from within existing businesses.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. demonstrate an understanding of how to brand a business.
2. evaluate an outside brand and present findings and recommendations.
3. plan and execute basic marketing principles for a startup.
4. conduct an advanced marketing plan analysis for an existing business and make recommendations to the business owners.
5. analyze the marketing strategy for an existing business, and present recommendations for improvement.

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