MKT 443 - Franchising

(3 units)

Starting, managing a franchise business: characteristics of franchisor and franchisee; evaluation of franchising opportunities; legal concerns of franchising; development strategies and successful planning, implementation and launching of a new business. Study qualitative and quantitative factors involved in selecting, developing, managing, and maintaining channels of distribution. Special focus on the role that relationships and trust between firms plays in establishing a competitive advantage.

Maximum units a student may earn: 3

Prerequisite(s): MKT 210.

Grading Basis: Graded
Units of Lecture: 3
Offered: Other

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe marketing channels in terms of managing the process.
2. explain the importance of relationship, cooperation, and trust in Business-to-Business interactions.
3. evaluate the nature of channel conflict and power.
4. examine and describe the nature of communication and influence strategies in marketing channels.

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