MKT 460 - Consumerism

(3 units)

This course will discuss the history of American consumption and analyze modern consumer culture to better understand consumers’ happiness and well-being. By exploring the emerging field of social marketing, students will reflect on personal values and civic responsibility as a consumer.

Maximum units a student may earn: 3

Prerequisite(s): MKT 210.

Grading Basis: Graded
Units of Lecture: 3
Offered: Other

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. demonstrate understanding of the history of American consumption and analyze modern consumer culture.
2. recognize marketing strategies related to anti-consumption campaigns and social responsibility activities and discuss marketers’ responsibilities in a post-traditional society.
3. reflect on a sense of personal values and civic responsibility as a consumer.

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