JOUR 435 - Mass Comm Research Methods

(3 units)

This course concentrates on the research process in mass communication. It is designed to provide you with a broad understanding of research concepts, processes, techniques, and strategies of media research. We will examine research conducted in both the professional and academic setting, helping you to become intelligent consumers of social science research. The course will include instruction in quantitative and qualitative methods, covering both research design and data collection. The overall purpose of this course is to help you understand the role of research in media institutions and the mass communication process. Upon completing this course, you should be able to evaluate and interpret mass communication research and understand the uses and benefits of various methodological approaches.

Maximum units a student may earn: 3

Prerequisite(s): JOUR 103 and JOUR 107

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. appy the research methods used in media communication and social science research.
2. choose the tools for best answering specific research questions.
3. evaluate and interpret research reports and results.
4. explain basic numerical and statistical concepts frequently used in research design/analysis.
5. explain and evaluate ethical issues inherent in the research process.
6. identify and apply appropriate research methods in the process of critical analysis or scholarly writing.

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