JOUR 701 - Media Law for PR and Advertising

(3 units)

This class covers the complex intersection of legal standards, regulations, and social responsibilities for public relations and advertising, with an emphasis on legal risk assessment and personal decision making.

Maximum units a student may earn: 3

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. identify and discuss fundamental principles of media law and First Amendment rights, particularly as they pertain to Public Relations and Advertising.
2. distinguish between legal and ethical issues and outcomes, particularly as they pertain to Public Relations and Advertising.
3. identify and analyze the key issues and outcomes of court cases significant to Public Relations and Advertising.
4. use fact patterns to identify and assess legal risks and apply legal principles to predict possible legal outcomes in Public Relations and Advertising law.
5. identify emerging problems in Public Relations and Advertising law and use relevant legal precedent and regulations to analyze them.

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