EMBA 760 - Marketing Management

(3 units)

Analyses and decision-making procedures in market measurement, product development, pricing, promotion and distribution. Environmental factors, including cultural diversity at domestic and global levels.

Maximum units a student may earn: 3

Prerequisite(s): Must be a degree seeking student in a business graduate program.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe the role of each marketing mix element and their interdependency.
2. analyze firms’ marketing strategies, target markets and marketing environment.
3. recognize marketing management problems and suggest sound solutions.
4. discuss ethical issues in marketing.

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