BUS 310 - Esports: Athlete Monetization and Engagement

(3 units)

This course explores the many ways individuals earn money and build careers in the esports industry, with a focus on professional players and player-adjacent roles. From salaries and sponsorships to content creation and personal branding, students will examine the full spectrum of income opportunities available to esports athletes. The course also covers long-term sustainability, second careers after competition, and essential knowledge for managing personal finances, social media presence, and professional relationships within the space. Through real-world examples and industry interviews, students will gain insight into what it actually takes to build a lasting career in esports.

Maximum units a student may earn: 3

Prerequisite(s): Must be declared into Esports Certificate

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall, Spring, and Summer

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. map the flow of revenue across the esports ecosystem and identify key monetization models.
2. analyze financial relationships between stakeholders including teams, publishers, sponsors, and platforms.
3. evaluate the economic sustainability of esports and assess current business challenges.
4. investigate career paths within esports through real-world case studies and industry interviews.
5. explain how marketing, media rights, merchandise, and other channels contribute to esports monetization.
6. propose strategies to improve financial outcomes for stakeholders in the esports industry.

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