BUS 420 - Esports: Strategy, Revenue and Development

(3 units)

This course explores the revenue-generating strategies in esports, focusing on sponsorships, partnerships, and audience engagement. Students will learn how to design sponsorship packages, leverage partnerships, and optimize pricing strategies while considering gender diversity and equity in the esports industry. Emphasis is placed on understanding the language of the target audience and the balance between direct selling and subtle influencing.

Maximum units a student may earn: 3

Prerequisite(s): Must be declared into Esports Certificate.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall, Spring, and Summer

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. design and present a comprehensive sponsorship package for an esports event or team.
2. evaluate partnership opportunities to create audience-focused experiences.
3. differentiate between effective direct sales approaches and subtle influencing techniques.
4. assess the impact of gender diversity and equity initiatives on revenue strategies.
5. critically analyze and optimize pricing strategies for esports sponsorships.

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