BUS 440 - Esports Tournament and Event Design

(3 units)

This course provides a hands-on approach to esports tournament and event design. Students will apply industry best practices to plan, organize, and execute an esports tournament virtually or in person. The course will cover event logistics, sponsorship acquisition, marketing strategies, competitive structure, and audience engagement.

Maximum units a student may earn: 3

Prerequisite(s): Must be enrolled in the Esports Certificate

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall, Spring, and Summer

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. design an esports tournament with detailed logistical, marketing, and financial plans.
2. develop sponsorship proposals and partnership agreements to support an esports event.
3. implement effective event promotion and community engagement strategies.
4. construct tournament brackets and rule sets for competitive balance.
5. execute operational roles in the live esports tournament.

Click here for course scheduling information. | Check course textbook information