University General Course Catalog 2013-2014

Jan 15, 2025

University General Course Catalog 2013-2014 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

COM 604 - Principles of Persuasion

(3 units)

Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior. (Formerly SPCM 435/635; implemented Spring 2004.)

Units of Lecture: 3
Student Learning Outcomes (if available):

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