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Mar 10, 2026
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University General Course Catalog 2013-2014 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
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COM 604 - Principles of Persuasion(3 units)
Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior. (Formerly SPCM 435/635; implemented Spring 2004.)
Units of Lecture: 3
Student Learning Outcomes (if available):
Click here for course scheduling information. | Check course textbook information
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