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Dec 06, 2025
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University General Course Catalog 2013-2014 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.
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MKT 312 - Buyer Behavior(3 units)
Nature and determinants of consumer behavior. Attention focused on the influence of socio-psychological factors (such as personality, small groups, demographic variables, social class and culture) on the formation of consumer’s attributes, consumption and purchasing behavior.
Prerequisite(s): ACC 201 ; IS 101 : ECON 102 or HON 220 or BUS 101 , and must be declared into a business major or minor.
Units of Lecture: 3
Offered Every Fall and Spring
Student Learning Outcomes (if available):
Click here for course scheduling information. | Check course textbook information
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