Students with career objectives in advertising management, buyer behavior, general marketing, international marketing, marketing research, quantitative marketing and retailing and distribution may choose the Marketing major. Course requirements for the major include:
I. University Core Curriculum Requirements (36-43 units)
NOTE: Refer to the Core Curriculum chapter of this catalog for information regarding the “Core English and Math Completion Policy”.
A. English (3-8 units)
Refer to the “English” section of the Core Curriculum chapter in this catalog.
NOTE: Students who place in ENG 102 are not required to complete ENG 101. Students who do not take ENG 101 are required to compensate for these units by taking non-business electives.
B. Mathematics (3 units)
Refer to the “Mathematics” section of the Core Curriculum chapter in this catalog.
NOTE: Students who take MATH 126R in preparation for MATH 176 can apply these units toward non-business electives.
In regards to MATH 128 and above sequencing rules in effect for many Math courses prohibit students from earning credit for a lower numbered Math course after receiving credit for a higher numbered Math course. Sequencing rules are included in the courses descriptions of applicable courses.
C. Natural Sciences (6-8 units)
Refer to the Natural Sciences (Group A) section of the Core Curriculum chapter in this catalog.
Refer to the Natural Sciences (Group A or B) section of the Core Curriculum chapter in this catalog.