University General Course Catalog 2012-2013 
    
    Mar 28, 2024  
University General Course Catalog 2012-2013 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

Marketing, B.S. in Bus. Ad.


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Students with career objectives in advertising management, buyer behavior, general marketing, international marketing, marketing research, quantitative marketing and retailing and distribution may choose the Marketing major. Course requirements for the major include:

I. University Core Curriculum Requirements (36-43 units)


NOTE: Refer to the Core Curriculum  chapter of this catalog for information regarding  the “Core English and Math Completion Policy”.

A. English (3-8 units)


Refer to the “English” section of the Core Curriculum  chapter in this catalog.

NOTE: Students who place in ENG 102  are not required to complete ENG 101 . Students who do not take ENG 101  are required to compensate for these units by taking non-business electives.

B. Mathematics (3 units)


  Refer to the “Mathematics” section of the Core Curriculum  chapter in this catalog.

  • (3 units)
  •  

  • NOTE: Students who take MATH 126R  in preparation for MATH 176  can apply these units toward non-business electives.

    In regards to MATH 128  and above sequencing rules in effect for many Math courses prohibit students from earning credit for a lower numbered Math course after receiving credit for a higher numbered Math course. Sequencing rules are included in the courses descriptions of applicable courses.

C. Natural Sciences (6-8 units)


Refer to the Natural Sciences (Group A) section of the Core Curriculum  chapter in this catalog.

Refer to the Natural Sciences (Group A or B) section of the Core Curriculum  chapter in this catalog. 

E. Fine Arts (3 units)


Suggested course for Marketing students:

F. Core Humanities (9 units)


Refer to the “Core Humanities” section of the Core Curriculum  chapter in this catalog. 

G. Capstone Courses (6 units)


H. Diversity (3 units)


II. Additional College Requirements (51 units)


A. Nonbusiness Course Requirements (6 units)


C. Upper-Division Business Core (21 units)


Select one writing course: (3 units)


III. Major Requirements (21 units)


A. Required Courses (12 units)


IV. Minor Requirements (0 units)


V. Electives (business or non-business) (5-12 units)


VI. Total Units (120 units)


VII. Recommended Schedule


A. First Year (33 units)


D. Fourth Year (30 units)


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