University General Course Catalog 2012-2013

Nov 27, 2024

University General Course Catalog 2012-2013 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

Marketing, B.S. in Bus. Ad.

Students with career objectives in advertising management, buyer behavior, general marketing, international marketing, marketing research, quantitative marketing and retailing and distribution may choose the Marketing major. Course requirements for the major include:

I. University Core Curriculum Requirements (36-43 units)

NOTE: Refer to the Core Curriculum chapter of this catalog for information regarding the “Core English and Math Completion Policy”.

A. English (3-8 units)

Refer to the “English” section of the Core Curriculum chapter in this catalog.

NOTE: Students who place in ENG 102 are not required to complete ENG 101 . Students who do not take ENG 101 are required to compensate for these units by taking non-business electives.

B. Mathematics (3 units)

Refer to the “Mathematics” section of the Core Curriculum chapter in this catalog.

MATH 176 - Introductory Calculus for Business and Social Sciences (3 units)
NOTE: Students who take MATH 126R in preparation for MATH 176 can apply these units toward non-business electives.

In regards to MATH 128 and above sequencing rules in effect for many Math courses prohibit students from earning credit for a lower numbered Math course after receiving credit for a higher numbered Math course. Sequencing rules are included in the courses descriptions of applicable courses.

C. Natural Sciences (6-8 units)

Refer to the Natural Sciences (Group A) section of the Core Curriculum chapter in this catalog.

Refer to the Natural Sciences (Group A or B) section of the Core Curriculum chapter in this catalog.

D. Social Sciences (3 units)

Select one of the following courses:

ANTH 101 - Introduction to Cultural Anthropology (3 units)
PSC 211 - Comparative Government and Politics (3 units)
PSC 231 - World Politics (3 units)
PSY 101 - General Psychology (3 units)
SOC 101 - Principles of Sociology (3 units)

E. Fine Arts (3 units)

Suggested course for Marketing students:

ART 100 - Visual Foundations (3 units)

F. Core Humanities (9 units)

Refer to the “Core Humanities” section of the Core Curriculum chapter in this catalog.

G. Capstone Courses (6 units)

MGT 462 - Changing Environments (3 units)
MGT 496 - Strategic Management and Policy (3 units)

H. Diversity (3 units)

MKT 456 - International Marketing (3 units)

II. Additional College Requirements (51 units)

A. Nonbusiness Course Requirements (6 units)

III. Major Requirements (21 units)

A. Required Courses (12 units)

MKT 312 - Buyer Behavior (3 units)
MKT 316 - Intermediate Marketing Management (3 units)
MGT 462 - Changing Environments (0 units) (Units counted in Core Curriculum Capstone section above.)
MKT 400 - Marketing Research (3 units)
MKT 495 - Advanced Marketing Management (3 units)

B. Three courses chosen from the following list: (9 units)

Select courses in consultation with your faculty advisor or department area coordinator.

MGT 487 - Entrepreneurship (3 units)
MKT 380 - Principles of Internet Marketing (3 units)
MKT 422 - Integrated Marketing Communication (3 units)
MKT 424 - Sales and Negotiation Management (3 units)
MKT 426 - Event Management (3 units)
MKT 433 - IMC Competition (3 units)
MKT 478 - Marketing Practicum (3 units)
MKT 490 - Independent Study (3 units)
MKT 492 - Advanced Seminar in Marketing (3 units)
MKT 494 - Experience Marketing (3 units)
JOUR 351 - Public Relations & Advertising Principles for Imc (3 units)

IV. Minor Requirements (0 units)

V. Electives (business or non-business) (5-12 units)

VI. Total Units (120 units)

VII. Recommended Schedule

A. First Year (33 units)

ECON 102 - Principles of Microeconomics (3 units)
ECON 103 - Principles of Macroeconomics (3 units)
ENG 101 - Composition I (3 units)
ENG 102 - Composition II (3 units)
MATH 126R - Precalculus I OR Non-business Elective (3 units)
MATH 176 - Introductory Calculus for Business and Social Sciences (3 units)
IS 101 - Introduction to Information Systems (3 units)
Social Sciences (Core Curriculum and Additional College Requirements) (6 units)
Core Curriculum Fine Arts ( ART 100 ) (3 units)
Core Curriculum Natural Science (Group A or B) (3 units)

B. Second Year (27 units)

ACC 201 - Financial Accounting (3 units)
ACC 202 - Managerial Accounting (3 units)
ECON 261R - Principles of Statistics I (3 units)
ECON 262R - Principles of Statistics II (3 units)
CH 201 - Ancient and Medieval Cultures (3 units)
CH 202 - The Modern World (3 units)
CH 203 - American Experiences and Constitutional Change (3 units)
MKT 210 - Marketing Principles (3 units)
Core Curriculum Natural Science (Group A) (3 units)

C. Third Year (30 units)

IS 301 - Management Information Systems (3 units)
ECON 300 - 499 (3 units)
MKT 312 - Buyer Behavior (3 units)
MGT 321 - Effective Business Writing (3 units)
MGT 323 - Organization and Interpersonal Behavior (3 units)
MGT 325 - Legal Environment (3 units)
SCM 352 - Operations Management (3 units)
FIN 301 - Principles of Managerial Finance (3 units)
COM 101 - Oral Communication (3 units) OR
COM 113 - Fundamentals of Speech Communication (3 units) OR
COM 217 - Argumentation and Debate (3 units) OR
COM 329 - Business and Professional Speaking (3 units)
Elective (nonbusiness) (3 units)

D. Fourth Year (30 units)

MKT 316 - Intermediate Marketing Management (3 units)
MGT 462 - Changing Environments (3 units) (Core Curriculum Capstone)
MKT 456 - International Marketing (3 units) (Core Curriculum Diversity)
MKT 400 - Marketing Research (3 units)
MGT 496 - Strategic Management and Policy (3 units) (Core Curriculum Capstone)
MKT 495 - Advanced Marketing Management (3 units)
Elective (business or nonbusiness) (3 units)
Marketing courses (with written approval) (9 units)