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Apr 20, 2024
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MKT 210 - Marketing Principles (3 units)
Objectives and policies of marketing managers as influenced by marketing institutions, the functions performed and consumer wants and needs in a diverse culture.
Units of Lecture: 3
Offered: Every Fall, Spring, and Summer
Student Learning Outcomes:
Upon completion of this course:
1. Students will be able to describe the fundamental marketing strategy concepts of segmenting, targeting, positioning and differentiation.
2. Students will be able to describe the core components of the marketing mix – price, product, place and promotion – and common approaches to setting each as part of marketing management.
3. Students will be able to recognize basic marketing research tools and basic factors that affect consumer buying behavior and how they affect marketing.
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