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Apr 20, 2024
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BADM 726 - Personal Branding (3 units)
Personal branding builds content and conversation around your professional value using principles of permission and inbound marketing and social media platforms as tools.
Prerequisite(s): Must be a degree seeking student in a business graduate program.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. develop an online personal brand.
2. create content that is searchable and shareable.
3. demonstrate ability to advise others on basic social media strategies.
Click here for course scheduling information. | Check course textbook information
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