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Dec 26, 2024
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BADM 769 - Seminar in Marketing Issues (3 units)
Selected topics in marketing with national and international emphasis.
Maximum units a student may earn: 6
Prerequisite(s): BADM 760 ; admittance to Business Administration, Accountancy, or Finance graduate program.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. demonstrate knowledge of game theory, games, and their basic components.
2. demonstrate how game theory concepts can be applied for strategic marketing decisions.
3. determine the Nash equilibrium of a game.
4. demonstrate games in normal form.
5. demonstrate first-hand knowledge of different game strategies and payoffs by participating in interactive game exercises.
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