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Mar 29, 2024
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COM 404 - Principles of Persuasion (3 units) Contemporary theory and research in persuasive communication; role of speech communication in changing beliefs, attitudes, values, intentions, and behavior.
Prerequisite(s): COM 113 ; COM 212 .
Grading Basis: Graded Units of Lecture: 3 Offered: Every Fall
Student Learning Outcomes Upon completion of this course, students will be able to: 1. explain persuasion theory and concepts. 2. explain persuasive strategies used in different contexts such as advertising, politics, social movements, and interpersonal situations. 3. analyze and evaluate persuasive strategies in various types of persuasive messages using rhetorical critcism methods. 4. describe and/or create persuasive campaigns. 5. identify rhetorical and social scientific approaches to studying persuasion. 6. compare persuasion strategies specific to mediated contexts (television, internet, print) including strategies related to propaganda contexts.
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