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Dec 02, 2024
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JOUR 646 - Crisis Communication (3 units)
Advanced study of the theory, nature, and forms of effective communication to different target audiences before, during, and after crises.
Prerequisite(s): Journalism major.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. identify the concept of crisis management in terms of distinct phases of progress (pre-crisis, crisis event, and post-crisis).
2. select a crisis-sensing effort through differentiating crisis types based on issues management, risk management, and relationship management.
3. recognize effective communications tactics by exploring key crisis case studies.
4. outline and write an effective crisis plan memorandum with key components based on assessment, evaluation of resources and team responsibilities.
5. demonstrate effective spokesperson skills and an ability to deliver clear messages to the traditional media and on social media sites.
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