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Dec 02, 2024
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JOUR 755 - Media Engagement and Innovation (3 units)
The role of engagement and innovation in journalism, public relations, and advertising. Overview of media communications, media literacy, and our understanding of current practices. Study examples of community engagement and innovation.
Maximum units a student may earn: 3
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Spring
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. explain key concepts of the innovation and engagement process.
2. critically evaluate competing theories and practices and assess the value of innovation and engagement in journalism, public relations, and advertising.
3. brainstorm, prototype, strategize, and execute engagement/innovation projects relevant to journalism, public relations, and advertising.
4. identify challenges faced by media organizations and apply engagement/innovation practices to address those challenges.
5. collaborate effectively as part of a team.
Click here for course scheduling information. | Check course textbook information
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