|
|
|
Nov 21, 2024
|
|
MKT 210 - Marketing Principles (3 units)
Objectives and policies of marketing managers as influenced by marketing institutions, the functions performed and consumer wants and needs in a diverse culture.
Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall, Spring, and Summer
Student Learning Outcomes
Upon completion of this course, students will be able to:
1. describe the fundamental marketing strategy concepts of segmenting, targeting, positioning and differentiation.
2. describe the core components of the marketing mix – price, product, place and promotion – and common approaches to setting each as part of marketing management.
3. recognize basic marketing research tools and basic factors that affect consumer buying behavior and how they affect marketing.
Click here for course scheduling information. | Check course textbook information
Add to Portfolio (opens a new window)
|
|
|