University General Course Catalog 2021-2022 
    
    Jul 14, 2024  
University General Course Catalog 2021-2022 ARCHIVED CATALOG: LINKS AND CONTENT ARE OUT OF DATE. CHECK WITH YOUR ADVISOR.

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MKT 312 - Buyer Behavior

(3 units)
Nature and determinants of consumer behavior. Attention focused on the influence of socio-psychological factors (such as personality, small groups, demographic variables, social class and culture) on the formation of consumer’s attributes, consumption and purchasing behavior.

Prerequisite(s): ACC 201 ; IS 101 ; ECON 102  or HON 220  or BUS 101 ; Business major or minor.

Grading Basis: Graded
Units of Lecture: 3
Offered: Every Fall and Spring

Student Learning Outcomes
Upon completion of this course, students will be able to:
1. explain the nature and determinants of consumer behavior in acquiring, consuming, and discarding products.
2. recognize and differentiate socio-psychological factors such as consumer need, attention, perception, memory, attitude, emotion, cognitive processing, demographic, and culture.
3. conduct and compile basic consumer behavior research.


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